VIRAL MARKETING :The emergence of “viral marketing,” deals with the ideas that spread like viruses.The first person who wrote about viral marketing on the Internet was the media critic Doug Rushkoff.
Viral marketing describes about the strategies of encouraging the individuals to pass on the messages and creating the potential for growth.Just like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands,turning on to millions.The examples of viral marketing includes Hotmail.com,first free web based mail services,World Wrestling Entertainment that promoted the return of Chris Jericho with a viral marketing campaign who used 15-second cryptic binary code videos.The Big Word Project, that was launched to redefine the Oxford English Dictionary by allowing people to submit their website.Google’s YouTube is the best example of Internet viral marketing.The marketing strategies involves:
Here are some ways to tell you about Viral Marketing:
Giving away products or services,providing for effortless transfer to others,easily scaling from small to very large,exploiting common motivations and behaviors,utilizing existing communication networks,taking advantage of others’ resources.
The ultimate goal of marketers in creating successful viral marketing programs is to create viral messages that appeal individuals with high social networking potential (SNP) and those who have a high probability of being presented and spread by these individuals and their competitors.
There are three specific types of messengers :Market marvens,social hubs and the sales person.Market marvensare individuals who are usually among the first to get exposed to the message and who transmit it to their immediate social network. Social hubs are the people with an exceptionally large number of social connections, they often know hundreds of people and they have the ability to serve better than others .Salespeople are needed to receive the message from the market maven, amplify it by making that message more relevant and persuasive, and then transmitting it to the social hub for further distribution.
Message: The messages that are both memorable and sufficiently interesting have the potential to spread easily.
Environment: small changes in the environment lead to big changes,moreover people are much more sensitive to the environment. The timing and context that is being viraled is the most important of all.
A case study done in 2010 found that 52% of the people used social media,email,posts etc.
Above all email is considered to be most efficient and effective way for one on one communication.
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